Building design capability, ways of working and leadership that turn strategy into action. Enabled a 15-person global design team at STA Travel and coached five senior leadership teams through RCA’s Design Age Institute.
35+ product experiences, from early opportunity and emerging technology to product vision, proposition and launch. At ROXI, led a 0→1 connected consumer product from vision to 100,000+ units sold, £14m investment and acquisition by Sky.
Using research, strategy and design to turn ambiguity into clear product and experience direction. Worked with Sedex, Liberis and RCA’s Design Age Institute to shape what to build, where to focus and how to move forward.
0→1 product creation · Physical + Digital → Taking a new consumer proposition from 0→1 to 100k+ units sold.
Product Strategy · Service & product design → Shaping a simpler Fintech SME onboarding experience that increased online completion by 31%.
Human Centered Design · Leadership → Building design capability and shaping product direction across five organisations.
Product Platorm Strategy · B2B Enterprise → Exploring how emerging technology changes product platform experience.
I’m a product and design leader with a background spanning industrial design, digital products, service design and design leadership. Most of my career has focused at the point where products, services and organisations need to evolve. I’ve worked with startups, scale-ups and global organisations to create new products, shape experiences and build the design capabilities to make them happen.
I get my energy from tackling hard problems in things that haven’t been done before, exploring what’s possible and figuring out what matters. I’m at my best when there’s something to discover, shape and then bring to life.
