A design leader with 15 years of experience across startups, scale-ups, and global organisations in Asia and Europe. I’ve worked across digital, physical, and service projects, from early-stage innovation to next generation mobility, to improving complex multi-country platforms.
I focus on real-world forward-thinking products, helping teams clarify problems, push creativty, define next steps, and turn strategy into action. Alongside working with design teams, I’ve also supported founders and teams in advisory and mentoring, helping them shape early product direction, validation and embed a user-focused approach with confidence.
