PAST BRANDS & COMPANIES
35+ products and experiences from early concept to launch. At ROXI, led a 0→1 connected music product from vision to 100,000+ units sold and acquisition by Sky.
Shaped product and innovation strategy across Sedex, Liberis and RCA, helping teams move from ambiguity to focused action and aligning teams around what to build and why.
Led a 15-person global design organisation at STA Travel and multidisciplinary teams at LIXIL, while coaching senior leaders through RCA's Design Age Institute to unlock design value.
I use design as a strategic capability to identify opportunities, shape product direction and bring new ideas to life. My work sits at the intersection of human needs, emerging technology, and business opportunity, helping organisations decide what to create next and bring meaningful products & experiences to life.
I am a product and innovation leader who specialises in taking ambiguous, complex problems and turning them into commercially viable physical and digital products. Most of my career has been in organisations navigating moments where products, teams and design need to evolve - from startups creating something new to global companies transforming how they work.
My background spans digital, physical and service design, giving me a broader view of how ideas become products and how teams move from uncertainty to direction.
