Design & Product Leader

I shape what gets built, build teams, create things and figure out what we should be designing.

35+ products · 15-person global teams · 0→1 product development · 100k+ units sold

Selected Impact

Create > Creating a New Product, Brand & Design Function from 0→1  ↗

Design Direction · Physical + Digital > 100k+ units sold & £14m investment.

Shape > Turning XR Technology into a Human Centered Product Experience ↗

Design research · Service & product design > Redefining the audience and problem space the future of accessible train travel.

Enable > Improving Design Capability In A Global Organisation ↗

Design Team Leadership > Leading a 15-person design team across 3 continents, 8 dividsions and changing how the team works.

Shape > Removing Friction From Growth Through Product Design ↗

Product Strategy · Service & product design > A simpler fintech onboarding experience, increasing online completion by 31%.

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What I do

Build Design Capability

Build the teams, ways of working and conditions for better design. From leading a 15-person global team, to concurrently building capabilities across five organisations to improve how decisions are made.

Shape Product Direction

Turning ambiguity into clear product direction with teams. By understanding the opportunity, I define where to focus, what to build and how to move forward. I did this with Sedex, Liberis Finance and the RCA’s Design Age Institute.

Create Products & Experiences

Turn opportunities into products people love to use. I lead from early concept and value proposition through to launch. 35+ products, including a connected consumer product that reached 100k+ units sold.

Thinking

Ambiguity Won’t Kill Your Startup. Not Deciding Will

Feb 28, 2026

Designing for trust: Why it is a system not a touchpoint

Jan 5, 2026 

Perspective - From Magic to Metrics:
The Next Era for Design

Aug 16, 2025

VIEW WRITINGS & TALKS ↗

I work across design, product and strategy to figure out what’s worth making, and then make it real. I’m drawn to complex problems, new opportunities and the space between what people need and what technology makes possible.

VIEW ABOUT ↗
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