My background spans digital UX, industrial design, and connected products. I’ve led global multidisciplinary teams, shaped consumer products, and developed strategic visions in organisations navigating change. I've worked across the spectrum, from startups creating something new, to scale-ups embedding design practices, and global organisations evolving portfolios.
I get my energy from tackling hard problems in things that haven’t been done before. Exploring what’s possible, shaping new directions and working out what matters. I’m at my best when there’s something to discover, shape and then bring to life.
35+ products and experiences from early concept to launch. At ROXI, led a 0→1 connected consumer product from vision to 100,000+ units sold, millions in investment and acquisition by Sky.
Grew and led a 15-person global design team at STA Travel, led an award-winning multidisciplinary team at LIXIL International, and coached five senior leadership teams through RCA’s Design Age Institute to embed design into their organisations.
Worked with Sedex, Liberis and RCA's Design Age Institute to help teams make better product decisions about what to build, where to focus and how to move forward, turning ambiguity into clear direction.
0→1 · Hardware + Software · Brand · Consumer Technology
AI · Product Platorm Strategy · B2B · Enterprise Technology
Design Leadership · Innovation · External Senior Management · Digital, Physical & Emerging Tech
