Product Design Leader

I create things that didn't exist before.
‍Designing new products and experiences used by millions of people, to the teams and capabilities behind them.
16+ years across product, design and technology.

New products · New experiences · New Design capabilities

Building A Better Design Team

As the Design Manager I led a 15-person global design team and changed how the company worked with design.

Grew a design team from 8 to 15 across 3 continents

Testing AI As A Design Partner

I ran a hands-on experiment to understand how AI changes the way design teams should be led.

48 hours, one AI-built product · Live beta

Making Business Finance Easier To Apply For

Sole designer in a 120-person company. I unified five confusing finance application flows into one that lifted completion by 31%.

Fintech · Product transformation · Hands-on.

Building A Connected TV and Music Experience From Scratch

Founding designer and later head of design. Made a 70M-song catalogue feel effortless on a TV.

100k+ units sold · £14m investment · Distribution partnership with Sky

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Thoughts

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16+ years in Asia & Europe
15-person global design team led
65+ Projects
5 Leadership Teams Coached   ‍

About ↗

Most designers are brought in after the problem is defined. Much of my design work has been earlier, helping companies work out what the problem actually is, what to build, and then bring it to life.

I'm interested in senior product/design leadership roles where I can shape strategy, build strong teams, set visions, or connect design to business direction.

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