Built and led teams up to 15 designers across UX, brand, and industrial design. Hired, mentored, and developed designers at all levels across London, Singapore, and remote.
Taken products from blank page to commercial launch. At ROXI, led all design from concept through to first 100,000+ units sold and acquisition by Sky.
Shaped what got built and why. Moved Sedex from a broken search tool to a platform strategy. Defined product direction for founding teams before a single thing was designed.
Good design leadership isn't just about the work. It's about building the conditions for good work to happen consistently, the team, the culture, the processes, and the trust.
Entertainment · Start up
Fintech · Scale up
Insurance · Enterprise
Supply Chain · Global B2B SaaS
I've spent 15 years working across Asia and Europe, at the points where design has to do real work. Inside startups trying to find their footing, enterprises trying to modernise, and scale-ups trying to grow without breaking. I help close the gap between forward-thinking ideas, unmet user needs and strategic business goals.
I care about building teams as much as building products, and I think the best design leadership is mostly about creating the conditions for good decisions to happen. More recently, I’ve been focused on exploring practical human-centred uses of AI that people can understand and trust.
