I’m a Design Leader with 15 years of international experience across startups, scale-ups, and global organisations. I’ve worked on digital, physical, and service products—from early-stage innovation to next generation mobility, to improving complex multi-country platforms.
I focus on real-world products, helping teams clarify problems, define brand expression, help make informed trade-offs, and to turn strategy into action. Alongside working with design teams, I’ve also supported founders and teams in advisory and consulting design, helping shape early product direction, validation and scale with confidence.
