Hired and led teams up to 15 designers across UX, brand, and industrial design. Coached senior leaders to embed design as a strategic capability.
Taken products and founding teams move from idea to commercial launch, 0-1. At ROXI, led design and direction from vision, concept through to first 100,000+ units sold and acquisition by Sky.
Helped teams understand what to build, why it matters, and where to go next. Moved a B2B SaaS broken search experience into a broader platform strategy with clear product direction.
Good design leadership isn't just about the work. It's about building the conditions for good work and good ideas to happen consistently, the team, the culture, the processes, and the trust.
Entertainment · Start up
Public service · Venture Start up
Insurance · Enterprise
Fintech · Scale up
I've spent 15 years working across Asia and Europe, at the points where design has to do real work. Inside startups trying to find their footing, global organisations trying to modernise, and scale-ups trying to grow without breaking. I help close the gap between forward-thinking ideas, unmet user needs and strategic business goals.
Experienced across digital, brand and physical products and care about creating new products, as much as helping a company or team move forward in a clear direction.
