PAST BRANDS & COMPANIES
























35+ products and experiences from early concept to launch. At ROXI, led a 0→1 connected music product from vision to 100,000+ units sold and acquisition by Sky.
Worked with Sedex, Liberis and RCA's Design Age Institute to help teams make decisions about what to build, where to focus and how to move forward.
Led a 15-person global design organisation at STA Travel and multidisciplinary teams at LIXIL, while coaching senior leaders through RCA's Design Age Institute to change how design functioned inside organisations.
I’ve spent 15+ years working in and with companies when something needs to change. From startups creating something new, to scale-ups embedding design, and global organisations improving products and how design works.
My background spans physical products, digital experiences and services, giving me a broad perspective of how ideas become holistic experiences. I get my energy from tackling hard problems in things that haven’t been done before. Exploring what’s possible, shaping new directions and working out what matters. I’m at my best when there’s something to discover, shape and bring to life.