Design & Product Leader

I enjoy shaping what gets built, leading teams, creating things and figuring out what we should be designing.

35+ products · 15-person global teams · 0→1 product development · 100k+ units sold

Selected Work

Building A New Product From Scratch & A Design Team ↗

A connected music product, from the first idea to first and second launch

100k+ units sold · £14m investment · acquired by Sky

Making Emerging XR Technology Easy To Use ↗

I helped turn an impressive piece of navigation technology into a product built around the needs train travel and of passengers.

6 commercial bids · 10 stations in pipeline

Building a better design team ↗

I led a 15-person global design team and changed how the business worked with design.
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Multidisciplinary Design Team · 3 continents · 8 market dividsions

Making Business Finance Easier To Apply For ↗

I redesigned a complicated onboarding journey for small businesses.

31% increase in online completion

VIEW MORE WORK ↗

What I've Done

Build Design Capability

I've built and led design teams, hired people and helped organisations get better at working with design. Including leading a 15-person global team, to concurrently building stronger design ability in five organisations.

Shaped Product Direction

I've worked with teams to understand the problem, decide what to build and how to make it happen. This has been with organsiations across Consumer Products, Supply Chain (B2B), Finance, Footwear, Travel, Electronics and more.

Create Products & Experiences

I've worked from early ideas through to in market products and services people can actually use. 35+ products and experiences, including a connected consumer product that reached 100k+ units sold.

Thoughts

Ambiguity Won’t Kill Your Startup. Not Deciding Will

Feb 28, 2026

Designing for trust: Why it is a system not a touchpoint

Jan 5, 2026

Perspective - From Magic to Metrics:
The Next Era for Design

Aug 16, 2025

VIEW WRITINGS & TALKS ↗

I work across design, product and strategy to figure out what’s worth making, and then how to make it real. I’m drawn to moments of change tied to broader strategic goals. I like problems where the answer isn't obvious.

VIEW ABOUT ↗

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