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product experience Design and strategy

I help close the gap between innovative forward-thinking ideas, unmet user needs and strategic business goals.

What I do

Design Strategy — Creative Direction — Managing Teams — Customer Insight or Market Research — Value Proposition — Foresight & Speculative Design — Visual Brand Language — User Experience Design — Rapid Prototyping (Physical & Digital) — User Testing

I use design to question and solve problems

The design and strategy teams I connect best with are solving user needs, multidisciplinary, and have a little flair.
Read My Design Principles


I am the founder of MDZ Design, which helps people strategize and turn great ideas into market ready solutions. A design fellow at On Deck and an ambassador of Women In Innovation. Alongside this, I contribute and give back to the industry through my writing a newsletter, giving talks, writing articles, and 1:1 design advice & mentoring to young designers.

Previously, I explored design leadership roles, championing the voice of the user and helping companies consider ways to build new products and design teams. I supported a global brand in shaping and expanding its multidisciplinary design team as a Design Manager. In the past 12+ years, I have strategized and designed across many disciplines including, brand, packaging, retail, footwear, plus physical & digital products, some of which were brought to market. In addition, I designed and launched the first combined physical & digital dedicated music device, at start-up Roxi. My interests revolve around creating future user experiences connecting multiple touchpoints and the grey areas between business, design and strategy.

I'm currently based in Hong Kong, Ireland, Holland, London.

What I've done

Industry Contribution


MDZ Design, 2019 - Present
Zone Digital - 2021
Carbon Tech Lab, 2021
Liberis Finance, 2020
STA Travel, 2018 - 2019
Roxi (Formerly Electric Jukebox), 2014 - 2017
Various in-house & agency roles, 2007 - 2014


Darden University, School of Business

Business Strategy Specialization

Middlesex University

BA Product Design, First Class Hons

Awards & Recognition

Black Women in Design
The Dots
Women Talk Design
Where Are The Black Designers?
Audi Young Designer Of The Year



Design Calendar Community, 2021, "Leading Design and people"
Women Talk Design, 2021, "What is Design Strategy? And why does it matter?"
Middlesex University, 2018, "What is Product Design in Industry?"
DFM Summit 22, 2017, "Working with manufacturers"


The Dots, 2021
Mega Mentor, 2020

Press & Publications


Bi-weekly I share the top things I've found, learnt or explored about design, creativity + strategy

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