Built and led teams up to 15 designers across UX, brand, and industrial design. Hired, mentored, and developed designers at all levels across London, Singapore, and remote.
Taken products from blank page to commercial launch. At ROXI, led all design from concept through to first 100,000+ units sold and acquisition by Sky.
Shaping what gets built and why. Moved a B2B SaaS from a broken search tool to a platform strategy. Took founding teams from blank page to clear product direction.
Good design leadership isn't just about the work. It's about building the conditions for good work and good ideas to happen consistently, the team, the culture, the processes, and the trust.
Entertainment · Start up
Public service · Venture Start up
Insurance · Enterprise
Fintech · Scale up
I've spent 15 years working across Asia and Europe, at the points where design has to do real work. Inside startups trying to find their footing, global brands trying to modernise, and scale-ups trying to grow without breaking. I help close the gap between forward-thinking ideas, unmet user needs and strategic business goals.
I work across digital, brand and physical products and care about creating new products, as much as helping a company or team move forward in a clear direction. Currently seeking a Head of, or Design Director role with bold thinking, empathy and commercial impact. Open to contract roles in the meantime.
