Product & Design Leader

Turning ambitious new ideas and complex problems into products, experiences and design capability. I work between strategy and execution, making sense of complexity, shaping direction and helping teams make it real.

Currently open to Head of Design, Director and Principal roles

What I do

Enable Design Capability

Changed ways of working in a 15-person global design team at STA Travel, and coached five senior leadership teams through RCA’s Design Age Institute to embed design capability into their organisations.

Turn Ideas Into Products

35+ products and experiences from early concept to launch. At ROXI, led a 0→1 connected consumer product from vision to 100,000+ units sold, millions in investment and acquisition by Sky.

Shape Product Direction

Worked with Sedex, Liberis and RCA's Design Age Institute to help teams make better product decisions about what to build, where to focus and how to move forward, turning ambiguity into clear direction.

How I think about product, design & innovation

I’m a product and design leader with a background spanning industrial design, digital products, service design and design leadership. Most of my career has focused at the point where products, services and organisations need to evolve. I’ve worked with startups, scale-ups and global organisations to create new products, shape experiences and build the design capabilities to make them happen.

I get my energy from tackling hard problems in things that haven’t been done before, exploring what’s possible and figuring out what matters. I’m at my best when there’s something to discover, shape and then bring to life.

15+ years working across product, design and innovatioN

FROM startups creating new products, to global organisations transforming how they design.