Design & Product Leader

I lead teams, make things and figure out what we should be designing.

35+ products · 15-person global teams · 0→1 product development · 100k+ units sold

Selected Work

Create > Building a New Connected Consumer Product & Design Function ↗

0→1 product creation · Physical + Digital → Taking a new consumer idea from 0→1. 100k+ units sold.

Shape > Turning XR Technology into Human Centered Product Direction ↗

Product Strategy · Service & product design → Redefining the audience, problem space the future of accessible train travel.

Enable > Improving Design Capability In A Global Organisation ↗

15-Person Team Leadership → Leading a design team across 3 regions & changing how the team works.

Shape > Removing friction from growth through product design ↗

Product Strategy · Service & product design → Shaping a simpler Fintech onboarding experience increasing online completion by 31%.

VIEW MORE WORK ↗

What I do

Enable Design Capability

Build the teams, ways of working and leadership needed to turn strategy into action, from growing a 15-person global team to coaching 5 senior leadership teams.

Shape Product Direction

Turn ambiguity into clear product and experience direction, Identifying where to focus, what to build and how to move forward. With Sedex, Liberis Finance and the RCA’s Design Age Institute.

Turn Ideas Into Products

Turn opportunities into products, from early concept and proposition through to launch. 35+ experiences delivered, including a connected consumer product that reached 100,000+ units sold.

Thinking

Ambiguity Won’t Kill Your Startup. Not Deciding Will

Feb 28, 2026

Designing for trust: Why it is a system not a touchpoint

Jan 5, 2026

Perspective - From Magic to Metrics:
The Next Era for Design

Aug 16, 2025

VIEW WRITINGS & TALKS ↗

I work across design, product and strategy to figure out what’s worth making, and then make it real. I’m drawn to complex problems, new opportunities and the space between what people need and what technology makes possible.

VIEW ABOUT ↗

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