I’m a Design Leader with international experience across startups, scale-ups, and global organisations. My work spans digital, physical, and service-led experiences, from zero-to-one innovation to scaling complex products within global organisations.
I specialise in bringing clarity and momentum to complex challenges—combining strategy, research, and hands-on design to ship meaningful products & experiences that balance user joy, technical reality, and business impact. I’ve also worked in advisory and consulting design roles, supporting founders and teams through early product definition, validation, and scale.
