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I help close the gap between innovative forward-thinking ideas, unmet user needs and strategic business goals.

What I do

Design Strategy — Creative Direction — Managing Teams — Contextual User Insight — Market Research — User Testing — Value Proposition — Foresight & Speculative Design — Visual Brand Language — User Experience Design — Rapid Prototyping (Physical & Digital)

I use design to question and solve problems

The teams I connect best with are, user focused, strategic, interdisciplinary, collaborative, and have a little flair.
Read My Design Principles >


I worked as a Design Leader for a global corporation in Asia, and created MDZ Design, helping people turn great product ideas into market ready solutions. Alongside this, I contribute back to industry through public speaking, being a design fellow at Coho, an ambassador of Women In Innovation, writing articles on Medium and mentoring junior designers. I also recently wrote a book on Design for Business Owners.

Before, I gained international work experience in consulting, start-ups, and in-house in roles which championed the voice of the user, or helped consider ways to grow design teams or improve design cultures. During this decade I worked in teams on global & local projects across industries such as, Consumer Electronics, Household Goods, Travel, Finance, Audio & Video, Packaging, Retail. With some consumer products brought in to the market. A career highlight is designing and launching the first combined physical & digital dedicated music device, from scratch, at UK start-up Roxi.

Now, my career interests revolve around design, innovation & product strategy. Creating broader solutions spanning across digital, physical, virtual, and/or service. Whether I work on, spaces, systems, or products, I believe that research, experimentation, ideation and real-world testing brings the best design results.

I'm currently based in Hong Kong, Ireland, Holland, London, Singapore.

What I've done

Industry Contribution


Creative Director
LIXIL International Pte Ltd
Creative Director & Design Consultant
MDZ Design
Lead Experience Designer
Carbon Tech Lab (Part of Octopus Energy Group)
Liberis Finance
Global Design Manager
STA Travel
Principle Designer (Founding Designer)
Roxi (Formerly known as 'Electric Jukebox')
Product Designer (Design, Brand, Innovation & Product Strategy)
Various roles. Both in-house & within design agencies


Designing Strategy
Business Strategy Specialisation
University of Virginia, Darden School of Business
BA Product Design
Middlesex University London

Awards & Recognition

Black Women in Design
The Dots
Women Talk Design
Where Are The Black Designers?
Audi Young Designer Of The Year

Public Speaking

"Leading Design and People"
Design Calendar Community, 2021
"What is Product Design in Industry? Career Insights"
Middlesex University, 2018



The Dots
Mega Mentor

Press & Publications


Bi-weekly share of things I've found, learnt or explored in design, business + strategy

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