Hi, I'm Stacey

I turn ambitious ideas into new products, and lead the teams that make them real
Design leader with 16 years of experience across Europe, Asia and Oceania. 65+ projects delivered and five leadership teams coached. Currently exploring how AI is changing design leadership, and writing about what comes next.

INSIGHTS · STRATEGY · DESIGN

Building A Better Design Team

As the Design Manager I led a 15-person global design team and changed how the company worked with design.

Grew a design team from 8 to 15 across 3 continents

Testing AI As A Design Partner

I ran a hands-on experiment to understand how AI changes the way design teams should be led.

48 hours, one AI-built product · Live beta

Making Business Finance Easier To Apply For

Sole designer in a 120-person company. I unified five confusing finance application flows into one that lifted completion by 31%.

Fintech · Product transformation · Hands-on

Building A Connected TV and Music Experience From Scratch

Founding designer and later head of design. Made a 70M-song catalogue feel effortless on a TV.

100k+ units sold · £13m investment · Distribution partnership with Sky

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Thoughts

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16+ years in Asia & Europe
15-person global design team led
65+ Projects
5 Leadership Teams Coached   ‍

About ↗

Most designers are brought in after the problem is defined. Much of my work has been earlier, helping companies work out what the problem actually is, what to build, and then help bring it to life.

I'm interested in senior product/design leadership roles where I can shape strategy, set direction, or connect design to business direction. I’m equally happy leading teams, building the business case, or being hands-on staying close to the work.

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