Building design capability, ways of working and leadership that turn strategy into action. Enabled a 15-person global design team at STA Travel and coached five senior leadership teams through RCA’s Design Age Institute.
Using research, strategy and design to turn ambiguity into clear product and experience direction. Worked with Sedex, Liberis and RCA’s Design Age Institute to shape what to build, where to focus and how to move forward.
35+ product experiences, from early opportunity and emerging technology to product vision, proposition and launch. At ROXI, led a 0→1 connected consumer product from vision to 100,000+ units sold, £14m investment and acquisition by Sky.
0→1 product creation · Physical + Digital → Taking a new consumer proposition from 0→1 to 100k+ units sold.
Product Strategy · Service & product design → Shaping a simpler Fintech SME onboarding experience that increased online completion by 31%.
Human Centered Design · Leadership → Building design capability and shaping product direction across five organisations.
Product Platorm Strategy · B2B Enterprise → Exploring how emerging technology changes product platform experience.
Feb 28, 2026
Jan 5, 2026
Aug 16, 2025
I’m a product innovation and design leader with a background spanning industrial design, digital products, service design and design leadership. I help organisations navigate change; creating new products, shaping experiences and building the teams to make them happen.
My energy comes from tackling hard problems and exploring what hasn’t been done before to turn what’s possible into something real.
