A design leader with 15 years of experience across startups, scale-ups, and global organisations in Asia and Europe. I’ve worked across cross digital and physical experiences, from early-stage innovation to in market products. From consumer products, to next-generation mobility and complex multi-country platforms.
I focus on forward-thinking problems and help teams clarify problems, push creativity, define next steps, and turn strategy into action. I've also advised and mentored founders, guiding early product direction and embedding user-focused approaches.
