Product Design & Leadership

I build products, teams, and shape direction when the path isn't clear. From helping startups turn ideas into real products, to transforming how organisations use design.

15+ years · 15 member global design team · 35+ products · 0→1 · Digital + Physical · AI & emerging technology

More about me >

Three examples I've created change

01 Shape→Creating Product Direction Before Building AI (confidential) ↗

021 Build →Building Design Across Five Organisations ↗

03 Make → 0→1, Building Design & Creating A New Product, ↗

What I've Done

Brought Ideas to Life

35+ products and experiences from early concept to launch. At ROXI, led a 0→1 connected music product from vision to 100,000+ units sold, millions in investment and acquisition by Sky.

Built Design Capability

Managed a 15-person global design organisation at STA Travel and multidisciplinary teams at LIXIL International, while coaching senior leaders through RCA's Design Age Institute to change how design functioned inside organisations.

Shaped Direction

Worked with Sedex, Liberis and RCA's Design Age Institute to help teams make better product decisions about what to build, where to focus and how to move forward, turning ambiguity into clear direction.

PAST BRANDS & COMPANIES

Things I wrote

Ambiguity Won’t Kill Your Startup. Not Deciding Will

Feb 28, 2026

Designing for trust: Why it is a system not a touchpoint

Jan 5, 2026

Perspective - From Magic to Metrics:
The Next Era for Design

Aug 16, 2025

I’ve spent 15+ years working in and with companies when something needs to change. From startups creating something new, to scale-ups embedding design practices, and global organisations improving portfolios/brands and how design works at scale.

I get my energy from tackling hard problems in things that haven’t been done before. Exploring what’s possible, shaping new directions and working out what matters. I’m at my best when there’s something to discover, shape and bring to life.