PAST BRANDS & COMPANIES
Led a 15-person global design team at STA Travel, shifting design from a reactive service into a strategic partner. Coached senior leaders through the Royal College of Art (RCA) Design Age Institute, helping organisations unlock design value.
Brought 35+ new products and experiences from early concept to launch across consumer technology, digital and connected products. At ROXI, led a 0→1 music platform from vision to 100,000+ units sold and acquisition by Sky.
Helped organisations find direction when products and opportunities were unclear. Shaped strategies for Sedex, Liberis and Royal College of Art (RCA) innovation programmes, aligning teams around what to build and why.
I've spent 15 years helping organisations navigate moments where products, teams and design need to evolve. From startups creating something new to global companies transforming how they work.
My background spans digital, physical and service design, giving me a broader view of how ideas become products and how teams move from uncertainty to direction.
