STRATEGY · DESIGN · INNOVATION

Design Leader with International Experience

Rooted in both digital & industrial design.
15+ years shaping human-centered experiences across consumer products, brands, B2B & SaaS
Driving growth through strategy, creativity and purposeful design.

Championing Inclusive Design. XR Train Travel

Shaping the design vision and a cohesive direction

Managing A High-Performing Design Team & Developing Processes

Transitioning from craft, to strategy, to design leadership involved becoming the voice of design, managing teams & stakeholders, justifying business directions, and ensuring budgets are optimized to enhance design value for greater commercial impact.

Past Design Projects ↗

My Success Metrics

• Improved experience: How delighted the end user is
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• Innovation & development: How much we pushed research and real-world testing

• Brand communication: How well we articulated the brand values (if any)

• Design as a strategic tool: The increased level of design maturity across the business