Entertainment · Start up
Insurance · Enterprise
Fintech · Scale up
Supply Chain · Global B2B SaaS
I lead teams through change. Creating new products, processes, or improving and reimaginging existing experiences that help organisations progress forward in a clear direction.
I’ve led cross-disciplinary design teams in a wide range of contexts, from early-stage ventures to global organisations while working across Asia and Europe. My experiences have spanned brand, physical, digital and blended services, focused on making sure creativity is grounded in real outcomes that matter to customers and the business. More recently, I’ve been focused on exploring human-centred uses of AI that people can understand and trust.
