I’m a Design Leader with fifteen years of international professional experience, across startups, scale-ups, and global organisations. My work spans digital, physical, and service-led experiences, from early-stage innovation to scaling complex products within global organisations.
I specialise in real-world products. I bringing clarity and momentum to complex challenges — combining strategy, research, and hands-on design to create meaningful products and experiences that balance user needs, technical reality, and business impact. I’ve also supported founders and teams in advisory and consulting design, helping shape early product direction, validation and scale with confidence.
