I’m a product and design leader with a background spanning industrial design, digital products, service design and design leadership. I’ve worked with startups, scale-ups and global organisations to create new products, shape experiences and build the design capabilities to make them happen.
I get my energy from tackling hard problems in things that haven’t been done before, exploring what’s possible and figuring out what matters. I’m at my best when there’s something to discover, shape and then bring to life.
35+ products and experiences from early concept to launch. At ROXI, led a 0→1 connected consumer product from vision to 100,000+ units sold, millions in investment and acquisition by Sky.
Changed ways of working in a 15-person global design team at STA Travel, and coached five senior leadership teams through RCA’s Design Age Institute to embed design capability into their organisations.
Worked with Sedex, Liberis and RCA's Design Age Institute to help teams make better product decisions about what to build, where to focus and how to move forward, turning ambiguity into clear direction.
0→1 · Hardware + Software · Brand · Consumer Technology
AI · Product Platorm Strategy · B2B · Enterprise Technology
Design Leadership · Innovation · External Senior Management · Digital, Physical & Emerging Tech
