PAST BRANDS & COMPANIES
























35+ products and experiences from early concept to launch. At ROXI, led a 0→1 connected music product from vision to 100,000+ units sold and acquisition by Sky.
Worked with Sedex, Liberis and RCA's Design Age Institute to help teams make decisions about what to build, where to focus and how to move forward.
Led a 15-person global design organisation at STA Travel and multidisciplinary teams at LIXIL, while coaching senior leaders through RCA's Design Age Institute to change how design functioned inside organisations.
Most of my career has been in organisations navigating moments where products, teams and design need to evolve. From startups creating something new, to global companies transforming product portfolios, or how they work. My background spans physical products, digital experiences and services.
I'm usually brought in when things are still a little unclear. I like working out what matters, making sense of complexity and helping teams decide what to do next.