I’m a Design Leader with international experience across startups, scale-ups, and global organisations. My work spans digital, physical, and service-led experiences — from zero-to-one innovation to scaling complex products within global organisations. I specialise in bringing clarity and momentum to complex challenges — combining strategy, research, and hands-on design to ship meaningful products and experiences that balance user joy, technical reality, and business impact.

I’ve also worked in advisory and consulting design roles, supporting founders and teams through early product definition, validation, and scale.