About

Hi, I’m Stacey. I’ve taken products from 0→1, turned around existing experiences, created new products, and led teams in Europe and Asia.

I've led design teams of up to 15 people, building the teams, ways of working and culture they need to do great work. I've also worked directly with founders and leadership teams to decide what to build next and turn those decisions into action.

I'm currently contracting across fintech, insurance, B2B platforms and AI, and looking for a senior product and design leadership role where I can shape strategy, build new products, stronger teams and connect design vision to business direction. Before that, I coached five organisations through inclusive design at the Royal College of Art, and led an eight-person team in LIXIL's Singapore Innovation Hub, creating products and brand experiences for American Standard, INAX and GROHE.

My career started out in industrial design, which taught me to think about the whole product and experience, not just the interface. It's why I'm as comfortable with software and service journeys as with the hardware behind them. My work spans digital products & platforms, consumer tech, physical products, and brand-led lifestyle goods, working with some of the world’s most established (and unknown) companies.

A few things I’ve done:
• Improved fintech onboarding completion by 31% (measured after launch)
• Shaped AI search direction for a B2B platform used by 85,000+ organisations
• Redesigned a two-sided B2B payment journey, contributing to a 17% retention improvement
• Took an AR station-navigation app from tech-led to passenger-led, coaching a deep-tech team and stepping in as interim Head of Design
• Shaped the digital strategy for a UK insurance transformation, contributing to 50% of eligible claimants online
• Led a 15-person design team across brand-driven retail and digital customer experiences
• Founding designer of a connected music product spanning TV software, hardware and brand, from first concept to launch and 100k units sold

Leadership

Royal College of Art: Design Manager & Consultant
Reporting to Group Senior Design Manager & Head of Department, I worked with 5 senior leadership teams to help build their internal design capability. Coaching their CEOs and leadership teams while supporting the design-led innovative products and experiences from user research through to final iterated prototype.

LIXIL Global Design: Design Leader, Asia
Reporting to the VP of Design, Asia, I led an eight-person team (four direct reports) in LIXIL's Singapore Innovation Hub, creating new portfolio products and brand experiences for American Standard, INAX and GROHE, brands used by over 1 billion people.

‍STA Travel: Global Design Manager
Reporting to the Head of Creative, I inherited an eight-person multidisciplinary team which grew to 15 across three continents, improving brand-led customer experiences, processes, team culture and relationships with the wider business.

ROXI: Founding Designer
Reporting to the CEO & COO, I originally joined as the founding designer and helped build the product, experience, brand and a design team from the ground up, working with software engineering, operations, marketing and manufacturing partners in China.

What I Do

Lead teams

‍I build and lead design teams, hire designers and help teams do their best work.

Shape products

I work with teams to understand the problem, decide what to build and make better product decisions.

Make things

I’ve worked on 65+ new products and experiences, from early ideas through to products used by real people.