In a few words
As a little girl growing up in the UK, my mum encouraged my artistic flair and creativity. Those moments imagining new possibilities led to a First Class Degree and a career in Industrial Design. I then later expanded into Digital Design.
Today, I help lead design. Strategizing to unlock the creative potential of teams, ideas, ecosystems and stakeholders, so together we craft innovative solutions that inspire & move people, add value, grow revenue and own marketshare.
MY design philosophy
Design is strategy, to improve business results.
Why I do design
I believe design & creativity has the power to change people's worlds, transcend cultures, and shape the future, while driving positive business results. Everything I contribute to, I believe in infusing delight into people's lives, while effectively addressing business challenges. The way I bring delight is through creativity, problem-solving & collaboration. Championing for human experiences that move people, while elevating empathy in teams.
success metrics
· How delighted the end user is.
· How successfully were the brand values articulated.
· The increased level of team design maturity.