I lead product and design teams through moments of change, where early decisions shape long term impact. I navigate ambiguity, frame problems, and guide towards end-to-end human-focused solutions.
Across startups and multi-country organisations in Asia and Europe, I’ve launched zero-to-one products, evolved complex platforms, expanded portfolio ranges, and guided products into new markets with clarity and confidence.
My work spans industrial, digital, brand, and service design. From consumer electronics and global brand systems to next-generation mobility and large-scale regulated platforms. That breadth gives me judgment: knowing when to go bold, when to simplify, and how to move forward without overloading with process.
I’m particularly focused on how AI and emerging technologies can amplify human-centered design (not replace it), and how teams can experiment responsibly while staying commercially grounded.
Alongside roles, I speak at events, mentor founders, and stay close to innovation ecosystems shaping what’s next.
I care about calm, decisive environments where creative ambition meets strategic clarity. Focusing on outcomes over artefacts. In short: I enjoy helping teams create forward-thinking products that make sense to people and deliver real business value.
