From insight to impact — aligning needs, ideas, and goals.

I’ve always loved envisioning and designing for what tomorrow could — or should — be. Every day starts at zero, often with the question: ‘What if?’ and ends with something created, challenged, or moved forward.

I’m a designer-turned-design leader, currently helping a specialist B2B company reinvent its digital platform to stay ahead of the competition. My role spans research and craft — with a strong focus on streamlining experiences and creating effortless, intelligent customer journeys

Previously, I worked with the Royal College of Arts, Design Age Institute in London, where I guided 5+ companies in developing and advancing products toward market readiness. Before that, I worked in Singapore, leading a team of designers at LIXIL - one of the world's largest water and housing technology companies. We enhanced kitchen & bathroom experiences across 3 global brands, impacting over 1 billion users across EMEA, the USA and APAC.

My earlier career was rooted in award-winning design and innovation agencies, and in-house tech teams across Europe and Asia. I’ve worked with high-profile clients including Vodafone, Helly Hansen, and Logitech. At Electric Jukebox (now ROXI), I was the first design hire and second employee. I led all design efforts — from hardware and software UX to CMF, branded packaging, and marketing — helping the company scale from 2 to 50 people.

My career spans industries including travel, consumer tech, retail, energy, finance, mobility, sustainability and more. I’ve partnered with startups, scale-ups, and FTSE 100 companies to bring bold ideas to life — always through a human-centered lens.‍

I’m a British-born, Caribbean-descendant design leader currently based in London. I’m an avid traveller, ex-amateur boxer, and a fan of cycling, hiking, and finding inspiration in diverse cultures and perspectives.‍