HOLISTIC APPROACH
Strategic Design & Innovation
Desire to see the bigger picture
Uncover priorities, define the right 'thing' to create by blending design thinking and business strategy. Connect the dots between the company's mission and design within the context of the rapidly changing technological and cultural landscape.
Design Research
OBSERVE, THEN DESIGN
Work with multidisciplinary teams to reveal patterns & insights about people, market trends and the competitor landscape that provide key design drivers. Develop a strong point of view, and accurately frame the problem.
Design
ALIGN & CREATE
Integrate insights, cultural elements, narrative, and feasibility to craft design stories, USP's or value propositions that resonate across the business to gain impact. Foster a creative culture that encourages innovative thinking in the community.
Human Experiences
PROTOTYPING & ITERATING THE EXPERIENCE
Leveraging new mediums to bring visions to life and to test ideas. Human experiences spanning hardware, software and service, meeting the demands of today’s landscape.
DIGITAL
Co-develop intuitive, user-friendly interfaces tailored to meet the distinctive end user needs and preferences. Emphasize thoughtful UI/UX designs that excite users and reflects natural behaviours.
PHYSICAL
Create easy to use consumer products for scalable manufacturing. Focus is on human factors and expressing the desired product design language to evoke positive emotions and enhance end user satisfaction.
HYBRID experiences
Craft immersive experiences at the intersection of physical & digital. Emphasize human behaviours and storytelling to seamlessly guide users across our physical world and virtual realms.
Design Direction
DEVELOP A VISION, MAINTAIN INTENT
Participate in design critiques providing guidance, coaching, and feedback to enhance design excellence. Apply deep understanding of the creative process, UX principles, methodologies and catch-ups within agile environments to unify designers, developers and the extended team.
