Crafting A Family Design Language

Creating the physical brand design language for a player in the oral care market.

‍Bringing brand story to product.
As Wisdom Ltd embarked on a new phase to refine and harmonize their brand identity, so too must the design language of their manual toothbrush lines. The question they had was, 'How do we use design to tell a brand story though product?' I led this design from analysis, to conceptualization, to refinement, across two product ranges and user types, Quantum Clean & Ultra Flex.

Below are images showcasing the new direction and aesthetic language I developed, capturing their brand ethos. The project involved navigating stakeholder input to establish a cohesive direction, manufacturing technical constraints and production costs.

Through meticulous hand shaping of foam models, selecting CMF finishes, incorporating textures, each design enhanced each user type's experience, ensuring optimal grip and fostering meaningful engagement. This achievement is a key strategic objective for Wisdom, influencing their ongoing success.