STRATEGY · DESIGN · INNOVATION

Design Leader & Thinker.
Leading & building design to drive business outcomes.
Experienced in both physical & digital worlds

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Success Metrics

• Improved experience: How delighted the end user is
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• Innovation & development: How much we pushed research and real-world testing

• Brand communication: How well we articulated the brand values

• Design as a strategic tool: The increased level of design maturity across the team

Unlocking Design Value Across Multiple Companies
Accessible, Inclusive, XR Train Travel
Leading Design in A Start-Up
Shaping Design & The Design Team

Transitioning from craft, to strategy, to design leadership involved becoming the voice of design, managing teams & stakeholders, justifying business directions, and ensuring budgets are optimized to enhance design value for greater commercial impact.

View Past Design Work ↗