Most teams I work with face similar challenges: products that don't connect with people, confusing experiences, misaligned priorities, or design decisions that clash with brand expression. This increases costs and weakens advantages. I help teams turn these challenges into clarity, alignment and results.

I’m a strategic-minded designer with global experience delivering user-centered products and experiences across physical, digital, and service domains. I help teams solve complex problems, turn user insights and business strategy into design decisions that create impact.

A few career highlights:
• Led design for a connected music product that raised £14M in funding, major retail distribution and eventual acquisition by Sky TV.

• Managed a global team of 15+ designers across 3 continents, driving alignment, brand coherence and consistency.

• Mentored senior leaders and coached cross-functional teams to adopt inclusive, evidence-based approaches, reducing risk and improving product-market fit.

• Authored a mini book helping startups & SME leaders learn ways to leverage design to better drive commercial growth.

• Designed holistic experiences, and ecosystems across physical and digital touchpoints.

I've worked across industries in mobility, finance, consumer electronics, travel, energy, footwear to sustainability — but the common thread remains the same: user-focused solutions that balance creativity, insight & craft, to drive commercial impact.

Let's talk about how I can help you move from challenge to impact.