STRATEGY · DESIGN · INNOVATION

Design Leader & Thinker.
Leading & building design to drive business outcomes.
Experienced in both physical & digital worlds

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Success Metrics

• How delighted the end user is - improved experience
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• How much we pushed research and real-world testing - innovation & development

• How well we articulated the brand values - brand communication

• The increased level of design maturity - design as a strategic tool

Unlocking Design Value Across Multiple Companies
Accessible, Inclusive, XR Train Travel
Leading Design in A Start-Up
Shaping Design & The Design Team

Transitioning from craft, to strategy, to design leadership involved becoming the voice of design, managing teams & stakeholders, justifying business directions, and ensuring budgets are optimized to enhance design value for greater commercial impact.

View Past Design Work ↗