I’ve never fit neatly into boxes like ‘UX’ or ‘Industrial Design’. I’ve always been fascinated by hybrid experiences and bringing ideas to life — digital, physical, experiential, or systemic. That breadth is what defines my leadership today: using design to bridge disciplines, align teams, and drive meaningful impact.

I’m a strategically minded design leader, helping organisations bring new ideas to life through human-centred innovation.

Starting my career across Europe & Asia in  award-winning design-led innovation teams. There I learned how to move fast, think broadly, and design for the real world — creating products for global brands like Vodafone, Logitech, and Helly Hansen. That foundation set me up to join a tight-knit music-tech startup (Electric Jukebox, now ROXI) as their first design hire. There, I led all design efforts — from hardware, to software, to branded packaging & retail experiences — as the company grew from 2-50+ people.

Later, at LIXIL in Singapore, I led a team of designers working across three global brands in EMENA, APAC, and the USA — shaping kitchen and bathroom experiences used by over a billion people worldwide. Returning to London, I joined the Royal College of Arts, Design Age Institute, where I coached and guided multiple senior teams and stakeholders tackling inclusive design and commercial realities — from XR-based travel, to next generation vehicle HMI interfaces. Today, I’m contributing to the redesign of a specialist global B2B SaaS platform, helping it stay ahead through smarter, more human intuitive customer journeys.

Throughout my career, I've worked across various industries from consumer tech, to travel, energy, mobility, footwear and finance — but the common thread remains the same: user-focused design that balances creativity, insight, craft, and commercial impact.

I’m British-born, Caribbean-descended, and shaped by diverse cultures — I stay curious through travel, sport, collaboration  — and I thrive where the vision is bold, and design has the power to make meaningful impact.