Most teams I work with face similar challenges: products that don't connect with people, confusing experiences, misaligned priorities, or design decisions that clash with brand expression across markets. This increases costs and weakens advantages. I help teams turn these challenges into clarity, alignment and results.

With 15+ years across experience and industrial design, I work at the intersection of strategic vision, hands-on craft, and cross-collaboration. I help teams understand user needs, translate brand, and or business strategy into practical design decisions, and help deliver products and experiences that resonate and perform in the market. Along the way, I mentor and coach designers and leaders to create lasting impact.

Some highlights:
• Led and built design in a startup that secured £14M in funding and later contributed to an acquisition by Sky TV.

• Led creative team of 15+ across three continents while maintaining brand consistency

• Coached SMEs, startups and senior leaders to deliver evidence based design that drove measurable outcome and derisk innovation

• Created a connected physical-digital that achieved national retail distribution in Argos, Amazon and Selfridge's

• Advised multiple companies through the Royal College of Art’s Design Age Institute, helping them unlock design value and bring inclusive products to market

I've worked across industries from consumer electronics, to travel, tech, energy, mobility, footwear and finance — but the common thread remains the same: user-focused design that balances creativity, insight, craft, to drive commercial impact.

Let's talk about how I can help your team move from challenge to impact.