Work

Selected

From 0→1: Creating a Seamless Digital–Physical Connected Experience

Entertainment · Start up

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Reduced onboarding activation churn by 25%

Fintech · Scaleup

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Improving retention though redesigning complex payment journeys

B2B SaaS · Global Platform

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Process

How I work↗

Leadership

Guiding vision, culture & strategy

ADVOCATING USER-CENTERED DESIGN

Managing Multiple Teams & Coaching Company Leaders

AI search product STRATEGY

Influencing the strategic direction at a platform scale

leading high-performing design team

Managing People & Building cross-functional relationships

TRANSFORMING TRAIN TRAVEL

Championing Inclusive Design in a tech-led company

Creating a unified DESIGN language

Global alignment & Brand Extension with distributed teams

Past IC projects

Transforming ideas into reality, across services, physical & digital products

Bassett Furniture

Action On Blood

Lightning legacy